The Science Of Brand Merchandising

Branding Merchandising – A marketing technique where any product is
associated with a brand. The basic idea of branding merchandising is to connect the brand to an individual personally by providing merchandise to them.

Branded Merchandise : Attach emotions to your product

Imagine you somehow managed to get a T-Shirt from your favorite celebrity merchandise
line. What makes it different from any other T-shirt you would buy from any store?
The simple fact that it is from your favorite celebrity, right! That’s exactly how brand Merchandising functions. Although the product that was bought is in no way different in quality, the memories attached to it makes it special for you.

The same way when employees receive a product as a gift for the recognition of their contribution it triggers a happy/proud feeling hence making the product more meaningful every time they look at it.

In Branding Merchandising your customer acts as an ambassador and creates awareness on your brand. The merchandise can help start conversations!
It creates a positive and larger than life, image of the brand amongst its users. This technique basically brings the brand to the user’s home and while they look at it everyday a deep sense of trust and positivity is associated with it.

There are multiple factors that affect the design, the major ones being – nature of the Company, target audience, products of the company. When a brand gives out free merchandise to its users, the maximum population would be attracted to the “free” stuff, but in fact it is a carefully tailored marketing strategy to promote its brand and facilitate a larger reach through the existing subscribers. Branded merchandise establishes a deep connect with its users, hence a strategic design is essential in order to make the correct bind. The products are designed specifically based on
the purpose of it and its intent to the receiver.

However there is a popular misconception that the expenditure on Branding Merchandise does not always come back. One needs to understand that although there are no tangent parameters to measure the Return on Investments (ROI) the brand recall on products has a deep psychological impact on the users which ultimately result in the sales.

According to a study:

• After receiving a promotional product, 85 percent of people did business with the advertiser.
• 94 percent could successfully recall a promotional product they had received in the past two years
• 89 percent could recall the advertiser of the promotional product.
• Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.

In Simple words – Branding Merchandising is a revolutionary way of redefining the industry with emotions and is way more than a product based design- its a Concept! Branding Merchandising is a highly recommended strategy for any company that is looking for expanding its reach. It helps the brand embed itself into the daily life of its users and thus
attracting them back to the store.