Myths Vs Facts on Brand Merchandising

Branding Merchandising is a marketing strategy carefully designed to increase brand presence and establish trust among users. This technique is typically employed to promote a brand among the audience.

It’s a great technique for various reasons – brand visibility, deep rooted brand recall, establishing trust etc. But there are some misconceptions that go along with Branding Merchandising.

So here are 5 popular myth busters of Branding Merchandising.

#1 It’s just printing logos on coffee mugs and keychains. Apart from coffee mugs and T Shirts what possibly can you include in Branding Merchandising?

-A popular misconception, Branding is a strategic marketing technique Right from designing a concept to designing the product and brand emphasis. It is a carefully executed chain of events to produce desired results

Branded merchandise can include any product/apparel and design according to the requirements of the client.

#2 Distributing products for free is just going to increase expenditure. ROI is going to be too less.

-According to a popular study, after receiving a promotional product, 85 percent of people did interact with the advertiser.

#3 Customers are just going to take the free stuff, how is that a marketing strategy?

-True! But there is a catch here, even if the customers do take the free product, the more they carry/use the product the more they increase the visibility of the brand.

#4 Branding Merchandising is not really suitable for small scale companies

-The very essence of Branding Merchandising is to increase brand presence and create a conversation for the brand. So this is definitely suitable for small scale companies as well.

#5 People are going to throw them away.

-A study states that 69 percent typically keep the promotional product. Once received a promotional product for an average of 6.6 Months. So your product has done its work.

Hope this article could help you clear misconceptions on Branding Merchandising.

Until then Happy Branding!