Top 3 Advertising techniques

We come across Ads in our day to day life on billboards, movie screens, phones etc. There are various types of advertising methods.
And we’re to club it all up. Here are the major 3 Advertising techniques that a brand uses to market their product

Outdoor Hoardings and Mass Media

Is a very traditional Marketing strategy. The billboards on the walkway and the Ads that we come across on radio, television and printed media are referred to in this category.
If you’re looking to get the product out in the public eye, this is the go to model.
But needless to say, this model comes a little heavy on the pocket. Brand reach and impact are high in this method.
This is also a very vague method of advertising since there’s no specific target audience to which this advertisement is addressed to.

Digital Marketing

The new age modern marketing style has come into picture in recent times and is gaining popular attention. Catering to a very specific target audience digital marketing comes with tailor made strategies for every brand.
One disclaimer to all the brands looking for this as their strategy would be, Digital Marketing should always be done right. Social media as a platform can escalate things very quickly.

Branding Merchandising

Is a technique where products are highly customized and facilitates high end promotions.
If you are looking for a marketing strategy that creates a lasting impression Branding Merchandising is definitely recommended. Catering to a very specific target audience, branding merchandising comes up with creative solutions and establishes a strong bond with the audience.
This is the only technique where customers in turn promote your product and create a conversation.
This method also facilitates a relatively easy brand recall and strong brand imprint on the audience.

Here’s a parameter wise comparison for all the advertising methods