
Would You believe that this Table Top will increase the Credibility of the Doctor?
Yes, this table top, Presented by pharma product brand, has Photo & Doctor Details on the Product. On the Back side it has the Doctor’s Achievements. Let us understand how this product performs

Front 
Back
Here the Merchandise Agenda is to behave more like a
- Table Top : Customized with Photo so that this product will be placed on personal Desk for a long time with emotional interest
- Memento : All the Doctors’ Achievements are collected beforehand and printed on backside so that Viewers/Patients, on the other side of Table, will get maximum visibility. Credibility is increased and Doctors’ image is positively outgrown out of viewers subconscious mind
- Branding Tool : Here Branding is targeted to Doctors only. So Doctor side view, branding is incorporated so that as long as table-top is remained on the table Sub-Conscious of the pharmaceutical brand is infused and great Brand Recall will happen
This is a different strategy with a merchandising approach not to have maximum branding. Personal touch has been given more preference when compared to brand. First when we win hear of Consumer, Brand will be recalled and mutual growth happens.
